assure

See also: assuré

English

Etymology

From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

Pronunciation

• (Received Pronunciation) IPA^(key): /əˈʃʊə/, /əˈʃɔː/
• (General American) IPA^(key): /əˈʃʊɹ/, /əˈʃɝ/

• Audio (US):

  (file)

• Homophone: ashore
• Rhymes: -ʊə(ɹ)

Verb

assure (third-person singular simple present assures, present participle assuring, simple past and past participle assured)

1. (transitive) To make sure and secure; ensure.
2. (transitive, followed by that or of) To give (someone) confidence in the trustworthiness of (something).

   I assure you that the program will work smoothly when we demonstrate it to the client.

   He assured of his commitment to her happiness.

3. (obsolete) To guarantee, promise (to do something).
   • 1590, Edmund Spenser, “Book II, Canto II”, in The Faerie Queene. […], London: […] [John Wolfe] for William Ponsonbie, →OCLC:

     That as a law for euer should endure; / Which to obserue in word of knights they did assure.

4. (transitive) To reassure.

Derived terms

• assuror
• life assured
• mutually assured destruction
• over-assured
• rest assured
• sum assured

 

Related terms

• assurance
• reassure

Translations

to make sure and secure

• Breton: asuri
• Bulgarian: уверявам (bg) (uverjavam)
• Catalan: assegurar (ca)
• Danish: sikre
• Dutch: verzekeren (nl), afzekeren, beveiligen (nl)
• Esperanto: certigi (eo)
• Estonian: kinnitama
• Finnish: varmistaa (fi), vakuuttaa (fi)
• German: sichern (de)
• Italian: assicurare (it)
• Malayalam: ഉറപ്പാക്കുക (uṟappākkuka)
• Manx: shickyree
• Norwegian:

  Bokmål: sikre (no)

  Nynorsk: sikre

• Occitan: assegurar (oc)
• Polish: zabezpieczyć (pl) pf, asekurować (pl) impf, pilnować (pl) impf, ubezpieczać (pl) impf
• Portuguese: assegurar (pt)
• Romanian: asigura (ro)
• Russian: обеспе́чивать (ru) impf (obespéčivatʹ), обеспе́чить (ru) pf (obespéčitʹ)
• Slovak: zabezpečiť, zabezpečovať
• Spanish: asegurar (es), afianzar (es), segurar (es)
• Turkish: temin etmek (tr), güvence altına almak (tr)
• Ukrainian: забезпечувати (zabezpečuvaty), гарантува́ти (harantuváty)

to give someone confidence in the trustworthiness of something

• Arabic: أَكَّدَ (ar) (ʔakkada)
• Belarusian: запэ́ўніваць impf (zapéŭnivacʹ), запэ́ўніць pf (zapéŭnicʹ)
• Bulgarian: убеждавам (bg) (ubeždavam), удостоверявам (bg) (udostoverjavam)
• Catalan: assegurar (ca)
• Danish: forsikre
• Dutch: verzekeren (nl)
• Estonian: veenma (et)
• Finnish: vakuuttaa (fi)
• French: assurer (fr)
• German: versichern (de)
• Greek: διαβεβαιώνω (el) (diavevaióno)
• Hungarian: biztosít (hu)
• Italian: assicurare (it), garantire (it)
• Malayalam: ഉറപ്പുനൽകുക (uṟappunalkuka)
• Norwegian:

  Bokmål: forsikre (no)

  Nynorsk: forsikre

• Occitan: assegurar (oc)
• Polish: zapewniać (pl) impf, zapewnić (pl) pf, upewniać impf, upewnić (pl) pf
• Portuguese: assegurar (pt)
• Romanian: asigura (ro)
• Russian: заверя́ть (ru) impf (zaverjátʹ), заве́рить (ru) pf (zavéritʹ), уверя́ть (ru) impf (uverjátʹ), уве́рить (ru) pf (uvéritʹ), убежда́ть (ru) impf (ubeždátʹ), убеди́ть (ru) pf (ubedítʹ)
• Slovak: ubezpečiť, ubezpečovať
• Spanish: asegurar (es), garantizar (es), avalar (es), afiuciar (es), afuciar (es), cerciorar (es)
• Swedish: försäkra (sv)
• Turkish: temin etmek (tr) (rahatlatıcı/ikna edici sözlerle)
• Ukrainian: запевня́ти impf (zapevnjáty), запе́внити pf (zapévnyty), гарантувати (harantuvaty)
• Walloon: acertiner (wa)

to reassure

• Bulgarian: вдъхвам увереност (vdǎhvam uverenost)
• Dutch: verzekeren (nl), geruststellen (nl)
• Finnish: varmistaa (fi)
• French: rassurer (fr)
• Hungarian: biztosít (hu)
• Malayalam: ഉറപ്പുനൽകുക (uṟappunalkuka)
• Polish: upewnić (pl) pf, upewniać impf
• Russian: обнадёживать (ru) impf (obnadjóživatʹ), обнадёжить (ru) pf (obnadjóžitʹ)
• Slovak: ubezpečiť, ubezpečovať
• Spanish: asegurar (es)

The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

Translations to be checked

• Mandarin: ^{(please verify)} 確保 / 确保 (zh) (quèbǎo)
• Manx: ^{(please verify)} shickyree

See also

• ensure
• insure

Anagrams

• Sauers, Sauser, Suares

French

Pronunciation

• Audio (Canada):

  (file)

• Rhymes: -yʁ

Verb

assure

1. inflection of assurer:
   1. first/third-person singular present indicative/subjunctive
   2. second-person singular imperative

Anagrams

• ruasse, sueras, useras