advertising

English

Etymology

From advertise +‎ -ing.

Pronunciation

• (General American) IPA^(key): /ˈædvɚˌtaɪzɪŋ/
• (Received Pronunciation) IPA^(key): /ˈædvəˌtaɪzɪŋ/

• Audio (Southern England):

  (file)

• Hyphenation: ad‧ver‧tis‧ing

Noun

advertising (usually uncountable, plural advertisings)

1. Communication whose purpose is to influence potential customers about products and services.
   • 1899, Walter Besant, The Pen and the Book:

     Advertisings do not by themselves cause a book to 'go'. The circulating libraries are far more useful than any advertising columns.

   • 2012, Andrew Martin, Underground Overground: A passenger's history of the Tube, Profile Books, →ISBN, page 117:

     [...] the women were presumably going shopping at the department stores growing up along Oxford Street, and the Central's nearness to these stores would make the advertising space in its stations the most expensive on the Underground.

   • 2013 June 21, Oliver Burkeman, “The tao of tech”, in The Guardian Weekly, volume 189, number 2, page 48:

     But the real way to build a successful online business is to be better than your rivals at undermining people's control of their own attention. Partly, this is a result of how online advertising has traditionally worked: advertisers pay for clicks, and a click is a click, however it's obtained.

2. The industry or profession made up of such communications.

Derived terms

• advertecture
• advertising agency
• advertisingese
• advertising mail
• antiadvertising
• bait advertising
• catvertising
• counteradvertising
• dark advertising
• deceptive advertising
• experiential advertising
• false advertising
• femvertising
• hunkvertising
• hyperadvertising
• institutional advertising
• malvertising
• mapvertising
• native advertising
• nonadvertising
• oddvertising
• online advertising
• shockvertising
• sky advertising
• spamvertising
• subvertising
• surreptitious advertising
• surrogate advertising
• two-price advertising
• unadvertising
• webvertising

 

Related terms

• ad
• advert
• advertise
• advertisement

 

Translations

communication

• Albanian: reklamë (sq) f
• Arabic: إِعْلَان m (ʔiʕlān), إِشْهَار m (ʔišhār)
• Armenian: գովազդ (hy) (govazd)
• Azerbaijani: reklam (az)
• Basque: publizitate
• Belarusian: рэкла́ма f (rekláma), рэкля́ма f (rekljáma)
• Bengali: বিজ্ঞাপন (bn) (bijnapon)
• Bulgarian: рекла́ма (bg) f (rekláma)
• Burmese: ကြော်ငြာ (my) (krau-ngra)
• Catalan: publicitat (ca) f
• Chinese:

  Mandarin: 廣告／广告 (zh) (guǎnggào)

• Czech: reklama (cs) f
• Danish: reklame (da) c
• Dutch: reclame (nl) f
• Esperanto: please add this translation if you can
• Estonian: reklaam
• Finnish: mainostaminen (fi)
• French: publicité (fr)
• Galician: publicidade (gl) f
• Georgian: რეკლამირება (reḳlamireba), რეკლამა (reḳlama)
• German: Werbung (de) f
• Greek: διαφήμιση (el) f (diafímisi)
• Hebrew: פִּרְסֹמֶת (he) f (pirsómet)
• Hindi: विज्ञापन (hi) m (vijñāpan)
• Hungarian: hirdetés (hu)
• Icelandic: auglýsing (is) f
• Irish: fógraíocht f
• Italian: pubblicità (it) f
• Japanese: 広告 (ja) (こうこく, kōkoku), アドバタイジング (adobataijingu)
• Kazakh: жарнама (kk) (jarnama)
• Korean: 광고(廣告) (ko) (gwanggo)
• Kyrgyz: жарнама (ky) (jarnama), реклама (ky) (reklama)
• Lao: ການໂຄສະນາ (lo) (kān khō sa nā)
• Latin: venditātiō f
• Latvian: reklāma f
• Lithuanian: reklama f
• Macedonian: рекла́ма f (rekláma)
• Malay: pengiklanan, iklan (ms)
• Mongolian:

  Cyrillic: сурталчилгаа (mn) (surtalčilgaa)

• Norwegian:

  Bokmål: reklame m

• Persian: تبلیغات (fa) (tabliğât)
• Polish: reklama (pl) f
• Portuguese: publicidade (pt) f, propaganda (pt) f
• Romanian: publicitate (ro) f, reclamă (ro)
• Russian: рекла́ма (ru) (rekláma)
• Slovak: reklama f
• Spanish: publicidad (es)
• Swedish: reklam (sv) c
• Tajik: таблиғот (tabliġot), реклама (reklama)
• Thai: การโฆษณา (th) (gaan-kôot-sà-naa)
• Turkish: reklam (tr)
• Ukrainian: рекла́ма (uk) f (rekláma), рекла́мування n (reklámuvannja)
• Urdu: اشتہار بازی f (iśtihār bāzī)
• Uyghur: ئېلان (ëlan)
• Uzbek: reklama (uz), eʼlon (uz)
• Vietnamese: sự quảng cáo (vi)

industry or profession

• Arabic: إِعْلَان m (ʔiʕlān), إِشْهَار m (ʔišhār)
• Armenian: գովազդ (hy) (govazd)
• Azerbaijani: reklam (az)
• Belarusian: рэкла́ма f (rekláma), рэкля́ма f (rekljáma)
• Bulgarian: рекла́ма (bg) f (rekláma)
• Burmese: ကြော်ငြာ (my) (krau-ngra)
• Catalan: publicitat (ca) f
• Chinese:

  Mandarin: 廣告業／广告业 (zh) (guǎnggàoyè)

• Czech: reklama (cs) f
• Danish: reklame (da) c
• Dutch: reclame (nl) f
• Estonian: reklaam
• Finnish: mainosala
• French: publicité (fr) f
• Georgian: რეკლამა (reḳlama)
• German: Werbung (de) f
• Hebrew: פִּרְסֹמֶת (he) f (pirsómet)
• Hindi: विज्ञापन (hi) m (vijñāpan)
• Icelandic: auglýsing (is) f
• Irish: fógraíocht f
• Italian: pubblicità (it) f
• Japanese: 広告 (ja) (こうこく, kōkoku)
• Korean: 광고(廣告) (ko) (gwanggo)
• Kyrgyz: жарнама (ky) (jarnama), реклама (ky) (reklama)
• Lao: ການໂຄສະນາ (lo) (kān khō sa nā)
• Latvian: reklāma f
• Lithuanian: reklama f
• Macedonian: рекла́ма f (rekláma)
• Norwegian:

  Bokmål: reklame m

• Persian: تبلیغات (fa) (tabliğât)
• Polish: reklama (pl) f
• Portuguese: publicidade (pt) f
• Russian: рекла́ма (ru) f (rekláma)
• Serbo-Croatian:

  Cyrillic: оглашавање n

  Roman: oglašavanje (sh) n

• Slovak: reklama f
• Slovene: oglaševanje n
• Spanish: publicidad (es) f
• Swedish: reklam (sv) c
• Tajik: таблиғот (tabliġot), реклама (reklama)
• Thai: การโฆษณา (th) (gaan-kôot-sà-naa)
• Turkish: reklam (tr)
• Ukrainian: рекла́ма (uk) f (rekláma)
• Urdu: اشتہار بازی f (iśtihār bāzī)
• Uyghur: ئېلان (ëlan)
• Uzbek: reklama (uz), eʼlon (uz)
• Vietnamese: sự quảng cáo (vi)

Verb

advertising

1. present participle and gerund of advertise

Further reading

• advertising on Wikipedia.Wikipedia

Anagrams

• gainstrived

Romanian

Etymology

Unadapted borrowing from English advertising.

Noun

advertising n (uncountable)

1. advertising

Declension

singular only	indefinite	definite
nominative-accusative	advertising	advertisingul
genitive-dative	advertising	advertisingului
vocative	advertisingule