native advertising

English

Noun

native advertising (uncountable)

1. (marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.

   Synonym: sponsored content

   • 2014, Shiv Singh, Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289:

     Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.

Related terms

• native advertisement

Translations

type of advertising

• French: publicité caméléon (fr) f, publicité intégrée (fr) f