advertorial

English

Etymology

Blend of advertisement +‎ editorial, 1946.

Pronunciation

• (General American) IPA^(key): /ˌædvɚˈtɔɹi.əl/
• (Received Pronunciation) IPA^(key): /ˈæd.vɜːˌtɔːɹ.i.əl/
• Rhymes: -ɔːɹiəl

Noun

advertorial (plural advertorials)

1. An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
   • 2014, Astra Taylor, chapter 6, in The People's Platform: Taking Back Power and Culture in the Digital Age, Henry Holt and Company, →ISBN:

     BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.

Translations

advertisement presented as editorial

• Chinese:

  Cantonese: 鱔稿 / 鳝稿 (sin⁵ gou²) (Hong Kong)

• French: publirédactionnel (fr) m, publireportage (fr) m
• German: Advertorial n
• Italian: pubbliredazionale m
• Spanish: publirreportaje m, infomercial (es) m
• Turkish: tanıtıcı reklam (tr), haber-ilan (tr)

See also

• native advertising

Indonesian

Noun

advertorial (plural advertorial-advertorial)

1. advertorial