hunkvertising

English

Etymology

Blend of hunk +‎ advertising

Noun

hunkvertising (uncountable)

1. The use of men with sexy physiques in advertising.
   • 2013 October 7, David Gianatasio, “Hunkvertising: The Objectification of Men in Advertising”, in Adweek:

     Other hunkvertising campaigns make more of an effort.

   • 2015 August 18, Benjamin Caven-Roberts, “'Hunkvertising' is the trend advertisers are obsessed with”, in Business Insider:

     In his book Love, Sex & Tragedy: Why Classics Matters, Professor Simon Goldhill argues that images of the perfect body, defined by its "well-muscled torso, the elegant symmetry of form," stem from Ancient Greece, thousands of years ago. Even then, it seems, hunkvertising was a force.

   • 2016 February 2, Dan Jude, “It's time Ken was given a dad bod”, in The Telegraph:

     But where hunkvertising was once the exception, it seems it has now become the norm.

   • 2016 December 25, Patrick Hosking, “From Article 50 to zero bound, key words on the City's streets”, in The Times:

     David Gandy for Marks & Spencer is a classic of the hunkvertising genre.