hyperadvertising
English
[edit]Etymology
[edit]From hyper- + advertising.
Noun
[edit]hyperadvertising (uncountable)
- Excessive or ubiquitous advertising.
- Advertising by means of the Internet and hypermedia.
- 2004, Anja Janoschka, Web Advertising: New forms of communication on the Internet:
- Applying her classification of online texts to hyperadvertising, the initial advertising message of a web ad is an e—text. It is linearly structured and, as the source of the linked advertising message, part of a hypertext.
- 2006, Language Problems & Language Planning, page 207:
- [T]he structure of hyperadvertising is different […] The new platform has great potential for expansion and revision. Janoschka offers an introduction to the world of web advertising that will provide a basis for documenting these changes over time.