shockvertising

English

Etymology

Blend of shock +‎ advertising.

Noun

shockvertising (uncountable)

1. Advertising that is intended to shock the viewer.
   • 2004, Bob Garfield, And Now a Few Words From Me:

     Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]

   • 2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”, in New York Times‎^[1]:

     So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.