promotion

See also: Promotion

English

Etymology

Late Middle English, from Old French promocion, from Late Latin promotio, from Latin promoveo (“I move forward”).

Pronunciation

• (General American) IPA^(key): /pɹəˈmoʊʃən/
• (Received Pronunciation) IPA^(key): /pɹəˈməʊʃən/

• Audio (US):

  (file)

• Rhymes: -əʊʃən
• Hyphenation: pro‧mo‧tion

Noun

promotion (countable and uncountable, plural promotions)

1. An advancement in rank or position.

   I'll have to give myself a promotion!

   Antonym: demotion

2. Dissemination of information in order to increase its popularity.

   the promotion of the idea of global warming in schools

3. (marketing) An event intended to increase the reach or image of a product or brand.

   The price cut is serving as a promotion of the manufacturer's new beverage varieties.

4. (chess) Transformation of a pawn into a piece (by reaching the opponent's back rank).

   Hyponym: underpromotion

5. (zoology, chiefly entomology) Forward motion. (Contrast remotion.)
   • 1995, Cladocera as Model Organisms in Biology, →ISBN, page 63:

     By simple promotion and remotion, assisted by some flexure and extension, the distal spines of each would reach and scratch the substratum and, on remotion, sweep coarse particles posteriorly and dorsally.

   • 2008, John L. Capinera, Encyclopedia of Entomology, volume 4, →ISBN, page 3326:

     In other arthropods, promotion-remotion of the leg is accomplished at other joints. For example, in spiders promotion-remotion occurs at the coxa-trochanter joint, insects utilize the body-coxa joint, and […]

Derived terms

• cross-promotion
• numeric promotion
• promotional
• self-promotion
• social promotion

 

Related terms

English terms derived from the Proto-Indo-European root *mew- (0 c, 2 e)

Translations

advancement in position

• Arabic: تَرْقِيَة f (tarqiya), تَرْفِيع m (tarfīʕ)
• Azerbaijani: irəliləyiş
• Belarusian: павышэ́нне n (pavyšénnje)
• Bulgarian: повише́ние (bg) n (povišénie)
• Chinese:

  Mandarin: 提升 (zh) (tíshēng), 升官 (zh) (shēngguān) (as civil servant/official), 升職 (zh) (shēngzhí), 晉職 / 晋职 (jìnzhí)

• Czech: povýšení n
• Danish: forfremmelse c, (sport) oprykning c
• Dutch: promotie (nl) f, bevordering (nl) f
• Esperanto: promocio
• Finnish: ylennys (fi)
• French: promotion (fr) f
• Georgian: დაწინაურება (dac̣inaureba)
• German: Beförderung (de) f, Aufstieg (de) m, Höherversetzung f
• Greek: προαγωγή (el) f (proagogí)
• Hindi: पदोन्नति f (padonnati), तरक़्क़ी f (taraqqī)
• Hungarian: előléptetés (hu)
• Indonesian: kenaikan pangkat (id)
• Irish: ardú céime m, ardú m
• Italian: promozione (it), miglioramento (it) m, progresso (it) m
• Japanese: 昇進 (ja) (しょうしん, shōshin), 進級 (ja) (しんきゅう, shinkyū)
• Korean: 승진(昇進) (ko) (seungjin), 진급(進級) (ko) (jin'geup)
• Macedonian: унапредување n (unapreduvanje)
• Malay: kenaikan pangkat
• Marathi: बढती f (baḍhtī)
• Nepali: पदोन्नति (padonnati)
• Norwegian:

  Bokmål: forfremmelse m

• Polish: awans (pl) m
• Portuguese: promoção (pt) f
• Romanian: promovare (ro) f, avansare (ro) f
• Russian: продвиже́ние (ru) n (prodvižénije) (по службе), повыше́ние (ru) n (povyšénije) (в должности, в звании)
• Scottish Gaelic: àrdachadh m
• Slovak: povýšenie n
• Slovene: povišanje n
• Spanish: ascenso (es), promoción (es) f
• Swedish: befordran (sv) c
• Telugu: పదోన్నతి (padōnnati)
• Thai: การเลื่อนตำแหน่ง
• Turkish: terfi (tr)
• Ukrainian: просува́ння n (prosuvánnja), підви́щення n (pidvýščennja)

dissemination of positive information

• Arabic: تَرْوِيج m (tarwīj)
• Azerbaijani: irəliləyiş
• Belarusian: пасо́ўванне n (pasóŭvannje), рэкла́ма f (rekláma)
• Bulgarian: насърча́ване (bg) n (nasǎrčávane), стимули́ране n (stimulírane)
• Chinese:

  Mandarin: 推廣 / 推广 (zh) (tuīguǎng), 廣告 / 广告 (zh) (guǎnggào), 宣傳 / 宣传 (zh) (xuānchuán), 促銷 / 促销 (zh) (cùxiāo)

• Czech: propagace f, reklama (cs) f
• Danish: reklame (da) c, støtte c
• Dutch: promotie (nl) f
• Finnish: promootio (fi), promo (fi)
• French: promotion (fr) f
• German: Förderung (de) f, Werbung (de) f, Bewerbung (de) f
• Hindi: प्रचार (hi) m (pracār), बढ़ावा m (baṛhāvā)
• Hungarian: promóció (hu)
• Indonesian: promosi (id)
• Italian: propaganda (it), pubblicità (it)
• Japanese: プロモーション (ja) (puromōshon), 宣伝 (ja) (せんでん, senden)
• Korean: 판촉(販促) (ko) (panchok), 프로모션 (peuromosyeon)
• Macedonian: промо́ција f (promócija), рекла́ма f (rekláma)
• Malay: promosi (ms)
• Marathi: जाहिरात f (jāhirāt)
• Persian: ترویج (fa) (tarvij)
• Polish: promocja (pl) f
• Portuguese: divulgação (pt) f, promoção (pt) f, publicidade (pt) f
• Romanian: promoțiune f
• Russian: продвиже́ние (ru) n (prodvižénije), реклами́рование (ru) n (reklamírovanije), промо́ушен (ru) m (promóušen) (neologism), рекла́ма (ru) f (rekláma), стимули́рование (ru) n (stimulírovanije) (сбыта, продаж)
• Serbo-Croatian:

  Cyrillic: про̀мо̄ција f

  Roman: pròmōcija (sh) f

• Slovak: podpora f, propagácia f, reklama f
• Slovene: promocija f
• Spanish: promoción (es) f, divulgación (es) f, propagación (es) f
• Turkish: promosyon (tr)
• Ukrainian: просува́ння n (prosuvánnja), рекла́ма (uk) f (rekláma)

event intended to increase the reach or image of a product or brand

• Bulgarian: промо́ция f (promócija)
• Finnish: myynninedistämistapahtuma, mainostapahtuma
• German: Werbung (de) f, Bewerbung (de) f, Werbeaktion f
• Romanian: promoție (ro) f
• Spanish: promoción (es) f

(chess) transformation of a pawn

• Arabic: تَرْقِيَة f (tarqiya)
• Bulgarian: произве́ждане (bg) n (proizvéždane)
• Finnish: korotus (fi)
• German: Umwandlung (de) f, Bauernumwandlung f
• Hindi: उतारना (hi) (utārnā)
• Romanian: promovare (ro) f
• Swedish: bondeförvandling (sv) c, promovering (sv) c

French

Alternative forms

• promo (advertising; discount; year group)

Etymology

Borrowed from Latin prōmōtiōnem, from prōmoveō (whence French promouvoir).

Pronunciation

• IPA^(key): /pʁɔ.mɔ.sjɔ̃/

• Audio:

  (file)

Noun

promotion f (plural promotions)

1. promotion (career advancement)
2. promotion, advertising

   Ils seront là demain pour faire la promotion de leur dernier album.

   They will be here tomorrow to promote their latest album.

3. special offer, discount, special, sale

   Synonym: promo

   Les pantalons sont en promotion, profitez-en !

   The trousers (UK) or pants (US) are on special offer; make the most of it!

4. school year, school or university yeargroup

   Synonym: promo

   Je fais partie de la promotion 2010–2011, et toi ?

   (please add an English translation of this usage example)

Derived terms

• promotion canapé
• promotionnel

Descendants

• → Dutch: promotie
  • → Indonesian: promosi
• → Turkish: promosyon

Further reading

• “promotion”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.