khuyến mãi

Vietnamese

Etymology

Sino-Vietnamese word from 勸 (“to encourage”) and 買 (“buying”).

Pronunciation

• (Hà Nội) IPA^(key): [xwiən˧˦ maːj˦ˀ˥]
• (Huế) IPA^(key): [kʰwiəŋ˦˧˥ maːj˧˨] ~ [xwiəŋ˦˧˥ maːj˧˨]
• (Saigon) IPA^(key): [kʰwiəŋ˦˥ maːj˨˩˦] ~ [xwiəŋ˦˥ maːj˨˩˦]

Verb

khuyến mãi

1. to encourage customers to buy products (by using rewards, gifts, etc.)

Usage notes

This is subtly different from, but often confused with khuyến mại (“to encourage selling”).