Wiktionary:Word of the day/2022/June 24

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merchandising n

(also attributively) gerund of merchandise (archaic) Trade in merchandise. (originally US) The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale. (specifically) The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise. The comedy film Spaceballs premiered on this day 35 years ago in 1987. A parody of the original Star Wars trilogy, in a famous scene the character Yogurt reveals he is involved in the merchandising of the film itself.

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