ultra-fast fashion
English
[edit]Etymology
[edit]From ultra-fast + fashion or ultra- + fast fashion.
Noun
[edit]ultra-fast fashion (uncountable)
- Fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.
- 2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The Atlantic[1]:
- But the rise of ultra-fast fashion marks a major shift in the retail world. Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it.
- 2021, Nikolay Anguelov, The Sustainable Fashion Quest: Innovations in Business and Policy[2], CRC Press, →ISBN:
- Furthermore, a more nefarious form of fast fashion has emerged from a new breed of online-only ultra-fast fashion retailers who make heavy use of sophisticated digital marketing tactics to promote an ever-changing array of trendy items at pocket-money prices.