trendjacking

English

Alternative forms

• trend-jacking

Etymology

Blend of blend +‎ hijacking.

Pronunciation

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• Audio (Southern England):

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Noun

trendjacking (uncountable)

1. The practice of marketing a product with respect to current trends or otherwise algorithmical popularity.

Derived terms

• trendjack
• trendjacked
• trendjacker

See also

• trendchasing
• micro-virality
• newsjacking