showcard

English

Alternative forms

show-card, show card

Etymology

From show +‎ card.

Noun

showcard (plural showcards)

An advertising placard.
- 1902 November 1, “Window Dressing and Interior Store Decoration”, in Dry Goods Reporter and Midwest Merchant-economist, page 71:
  No matter how well dressed or how nicely goods are arranged in a window , it is robbed of half its effectiveness unless a good showcard completes it .
- 1929 November 28, Joseph Bertram Jowitt, “Modern Poster Alphabet”, in The Jewelers' Circular, page 41:
  With the showcard playing so important a part in the selling routine of the jewelry store, the jeweler should have someone in his employ learn the art of showcard writing.
- 2023, John H. De Wild, Elements of show card writing, page 6:
  Procure some regulation showcard colors in the 2-oz. bottles costing about 25c.
A card for displaying samples.
- 1922, “Pencil Showcard with Color Chart”, in American Stationer and Office Manager, volume 90, page 24:
  This showcard is reproduced in ten colors, showing the company's "151 Line" comprising eighteen colors, and has an easel back, making an attractive counter or window display.
- 1926, Penrose's Annual - Volume 28, page 64:
  There is another type of showcard which carries actual samples of the goods to be sold .
- 1973, Carpets and Textiles, page 27:
  New sample holding showcard from Widnells for their Norman cord range, shows the 12 colours available plus Cramond samples .
A card shown to a subject as an extra aid that is associated with one of the questions in a questionnaire or survey.
- 2010, Alison Park, ‎John Curtice, ‎Katarina Thomson, British Social Attitudes: The 26th Report, page 211:
  In 2002, a variant of this question using a showcard was asked, alongside the existing version. Data from the two question versions asked in 2002 were used to estimate the effect of using the showcard.
- 2017, Ronald V. Clarke, ‎Marcus Felson, Routine Activity and Rational Choice, page 81:
  From this card (SHOWCARD 4) what if anything did you do at the time?
- 2024, Financial Literacy in Greece, page 102:
  For face-to-face interviews this can be put onto a showcard and the respondent can give the corresponding letter . Do not include ' refused ' on a showcard .