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sell short

From Wiktionary, the free dictionary

English

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Verb

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sell short (third-person singular simple present sells short, present participle selling short, simple past and past participle sold short)

  1. (transitive, finance) To engage in the process of short selling (selling a stock one does not own on the premise of the stock's price going down).
    • 2011 July 18, John Cassidy, “Mastering the Machine”, in The New Yorker[1], →ISSN:
      George Soros famously did this in 1992—selling short some ten billion dollars’ worth of sterling. A few years ago, John Paulson wagered hugely against U.S. mortgage bonds and made several billion dollars.
  2. (transitive, sometimes reflexive) To underestimate the value of something; to understate its value.
    Hyponym: sell oneself short
    Near-synonym: undersell
    You're selling it short by not mentioning its bonus features.
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