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run of paper

From Wiktionary, the free dictionary

English

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Noun

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run of paper (uncountable)

  1. (advertising) The publisher's freedom to place an advertisement anywhere within a publication, and not at a specific point, sometimes granted by the advertiser.
    Synonyms: (initialism) ROP, run of press
    Coordinate terms: run of month, run of week, run of year
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