rotogravure

English

Etymology

From German Rotogravur, derived from the Berlin printing firm Rotogravur Deutsche Tiefdruck Gesellschaft, the name of which is conjectured to be a portmanteau of Rotophot and Deutsche Photogravur.

Noun

rotogravure (countable and uncountable, plural rotogravures)

1. A printing process by which the paper is rolled through intaglio cylinders.
2. A print made by such a method.
3. A portion of a printed work produced by this method.
   • 1933, Irving Berlin, Easter Parade:

     On the avenue, Fifth Avenue, the photographers will snap us, And you'll find that you're in the rotogravure.

   • 1943, Ayn Rand, The Fountainhead, Book 2: Chapter 5, page 248:

     On the desk before her lay the rotogravure section of the Sunday Chronicle.

Related terms

• gravure

French

Noun

rotogravure f (plural rotogravures)

1. rotogravure

Further reading

• “rotogravure”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.