retailtainment

English

Etymology

Blend of retail +‎ entertainment

Noun

retailtainment (uncountable)

1. A commercially-designed experience that combines entertainment and retailing.
   • 2001, Barry Berman, Joel R. Evans, Retail management: a strategic approach, page 631:

     We also are able to achieve that connection with retailtainment — our Oreo Stacking Contest, Grandparents Day, and our Wal-Mart Live broadcasts of exclusive concert performances from Garth Brooks, Britney Spears, Faith Hill, and others.

   • 2006, John E. Richardson, Annual Editions: Marketing 07/08, page 158:

     China "is the world leader in retailtainment," Mr. Menzer says. "You go into the store and there's a fashion show of some of your apparel lines.

   • 2023, Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry, page 88:

     Therefore, we anticipate consumers' perceived value and satisfaction with retailtainment will be different for consumers with high versus low likelihood to use instore technologies.

Synonyms

• entertailing
• shoppertainment