fourth cover

English

Etymology

It sequentially follows the first three "covers": the front cover, inside front cover, and inside back cover.

Noun

fourth cover (plural fourth covers)

1. (advertising) The back cover of a publication.

   Coordinate term: third cover

   • 1966, Daniel Starch, Measuring Advertising Readership and Results, page 52:

     Advertisements on the fourth cover attract approximately 64% more readers.