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charismatic megafauna

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English

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Noun

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charismatic megafauna pl (plural only)

  1. Large animals with broad popular appeal, especially as used by activists to focus public opinion on environmentalist goals.
    • 2001, Daniel Kemmis, Wolves and Human Communities, page 9:
      We might examine first the special nature of restoration or preservation issues as they relate to charismatic megafauna, the high-profile species of which wolves are a classic example.
    • 2009 September 23, The Guardian:
      Of course, it's easier to raise money for something fluffy. Charismatic megafauna like the panda do appeal to people's emotional side, and attract a lot of public attention.
    • 2011, Emma Marris, Rambunctious Garden, page 156:
      Conservationists often talk about the power of charismatic megafauna to get the public to care about the environment.

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