brandophile

See also: Brandophile

English

Etymology

From brand +‎ -o- +‎ -phile.

Noun

brandophile (plural brandophiles)

1. A person who is fond of a commercial brand or brands.
   • 2006 April 28, Simon Bain, “S&N tells investors about its dream: Some old-timers at odds with trendy new image”, in The Herald, Scotland:

     From glasses gassing with Belgian Grimbergen and French Kronenbourg to bottles brimming with Sagres in Lisbon, Newcastle Brown Ale in New York and Baltika in Belarus, not to mention a warehouse full of Fosters, to which S&N bought full European rights last week, the video party swung on to a final "cheers" from a bar full of youthful brandophiles.

   • 2011 March, Adam Rayner, “Let some feeling in”, in Home Cinema Choice, page 71:

     I cannot help but feel that these are for brandophiles who know and love Monitor Audio's huge repertoire, especially its top stuff.

   • 2012 April 19, L. Romal M. Singh, “When fashion starts out young”, in Daily News and Analysis:

     Though I appreciate the value of brands, I am not really a brandophile and so, unless I am browsing through an Armani or GAP store somewhere abroad and chance upon something I like from their children’s line, the chances of me picking up something branded for them are really slim.