app wrapper

English

Noun

app wrapper (plural app wrappers)

1. (computing) An application for mobile devices made wholly from an existing website or platform, with few or no changes made to the original version.
   • 2014, Jack Madden, “Why you need to know about vendors like Apperian, even if you’re not building custom mobile apps yet”, in Brian Madden:

     Some features like encryption, VPN configuration, authentication features, and copy/paste control are hard-coded directly into the app wrapper when an app is deployed.

   • 2016, Tom Dawson, “At Long Last, Reddit’s Official App Hits Android”, in Android Headlines:

     The Reddit app will look familiar to anyone that has been asked to try out the mobile website, but it does feel like a native app, rather than a simple app wrapper.

   • 2016, Molly Flatt, “The Memo’s year: 2016 in review”, in The Memo:

     Newspapers and magazines realised that an 'app wrapper' for content simply creates another barrier to entry – for readers and search engines alike.

See also

• lift and shift