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aided awareness

From Wiktionary, the free dictionary

English

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Noun

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aided awareness (uncountable)

  1. (advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.
    Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.
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See also

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