From Wiktionary, the free dictionary
Sverige (“Sweden”) + bild (“image”) + -en (definite), "the image of Sweden"
Sverigebilden c
- the image of Sweden abroad
Är det här bra för Sverigebilden?- Is this good for the image of Sweden?
The public agency the Swedish Institute (SI) (Svenska institutet) analyzes the image of Sweden and promotes Sweden abroad.