Appendix:Snowclones/put the X in Y

English

Phrase

put the X in Y

1. (snowclone) To provide an essential or much-desired element.
   • 1915, Phi Alpha Gamma Quarterly‎^[1], Phi Alpha Gamma fraternity, page 29:

     Its chauffeur is the good old pal,
     Who put the "fun" in funeral.

   • 1967, Typhoo, (commercial)‎^[2]:

     Who puts the T in Britain? […] Typhoo!

Usage notes

Ideally, the expression should be a pun, with the longer word (the Y) containing the smaller word (the X) either when pronounced aloud or when spelled out.