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金字招牌

From Wiktionary, the free dictionary

Chinese

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metal; gold; money
letter; symbol; character
letter; symbol; character; word
 
signboard; shop sign; reputation of a business, company or product
trad. (金字招牌) 招牌
simp. #(金字招牌) 招牌
Literally:gilded signboard (for shops)”.

Pronunciation

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Noun

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金字招牌

  1. (figurative) pompous title; vainglorious name