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老字號

From Wiktionary, the free dictionary

Chinese

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old; aged; venerable
old; aged; venerable; outdated; experienced; (affectionate prefix)
 
character size; font size; name of a shop
character size; font size; name of a shop; trademark; brand
 
trad. (老字號) 字號
simp. (老字号) 字号
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Pronunciation

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Noun

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老字號

  1. time-honoured brand; merchandise or shop with a long-established reputation