webspam

English

Etymology

From Web +‎ spam.

Noun

webspam (uncountable)

1. Material published on the World Wide Web that is designed to attract visitors from search engines, etc., despite offering no useful information, or being a copy of information from elsewhere.
   • 2008, Aarron Walter, Building findable websites: web standards, SEO, and beyond, page 125:

     Matt Cutts (http://www.mattcutts.com/blog/), head of Google's Webspam team, spoke at WordCamp in 2007 and offered some insight into SEO for blogging.

   • 2008, Andreas Ramos, Stephanie Cota, Search Engine Marketing, page 145:

     If you use any methods to mislead the search engines, your page is marked as webspam.

   • 2010, David Taniar, Osvaldo Gervasi, Beniamino Murgante, Computational Science and Its Applications - ICCSA 2010:

     Webspam is one of the most challenging problems faced by major search engines in the social computing arena.