viral media

English

Etymology

Attributed to Douglas Rushkoff.

Noun

viral media (uncountable)

1. Media that is passed from person to person.
   • 2008, Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly, New Media: A Critical Introduction, Routledge, →ISBN, page 164:

     The ecology of networked media call for juxtapositions that suggest the rhizomatic connections between, for instance, intellectual property (IP) rights and viral media, or neo-liberalism and social network sites (SNS).

Usage notes

• A popular example of viral media is the videos posted to websites such as YouTube and eBaum's World. Sites that host viral media are referred to as “viral sites”.