trademarkability

English

Etymology

From trademark +‎ -ability.

Noun

trademarkability (uncountable)

1. The quality of being trademarkable.
   • 1997, Anthony B. Askew, Elizabeth C. Jacobs, 1997 Wiley Intellectual Property Law Update, Wiley Law Publications, →ISBN, page 131:

     Of course, the Supreme Court reversed the lower appeals court holding in Qualitex (Ninth Circuit) and stated with regard to trademarkability: “We now hold that there is no rule absolutely barring the use of color alone.”

   • 1998, David G. Schaer, Walter J. Glenn, Marcus W. Barton, Theresa A. Hadden, Teach Yourself MCSE Windows NT Server 4.0 in 14 Days, Sams Publishing, →ISBN, page 438:

     Later versions of these processors use names rather than numbers to enhance their trademarkability.

   • 2010, Anne H. Chasser, Jennifer C. Wolfe, Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy, John Wiley & Sons, Inc., →ISBN, page 48:

     Search the brand names for trademarkability and potential infringement on other marks, exploring maximum exploitation globally and valuation principles in the process (i.e., not just is it available, but is it strong as a trademark?).