trade dress

English

Noun

trade dress (usually uncountable, plural trade dresses)

1. (law) Those characteristics of the visual appearance of a product or its packaging that may be registered and protected from use by competitors: trademarks, wordmarks, liveries, and so on.

   Synonym: branding

   Hypernym: dress

   Near-synonym: labeling

Translations

characteristics of a product

• Chinese:

  Mandarin: 商業外觀 / 商业外观 (shāngyè wàiguān)

• Finnish: mallisuoja