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tough sell

From Wiktionary, the free dictionary

English

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Noun

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tough sell (plural tough sells)

  1. Alternative form of hard sell
    • 2013 April 30, Michael Hauge, Writing Screenplays That Sell, New Twentieth Anniversary Edition: The Complete Guide to Turning Story Concepts into Movie and Television Deals, Harper Collins, →ISBN, page 39:
      But if you can't come up with any recent hits within the same genre, and with a similar tone, style, key plot element, and/or marketing demographic to your own idea, you should know your concept is going to be a very tough sell.