target market

English

Noun

target market (plural target markets)

1. (business, marketing) A group of people whose needs and preferences match the product range of a company and to whom those products are marketed.

Related terms

• target marketing

Translations

Translations

• Finnish: kohdemarkkinat pl, kohdeyleisö, kohderyhmä (fi)
• French: clientèle cible f, marché cible m
• Polish: rynek docelowy m

See also

• target group
• target audience
• target demographic
• key market

Further reading

• “target market”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.
• target market on Wikipedia.Wikipedia