superbrand

English

Etymology

From super- +‎ brand.

Pronunciation

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Noun

superbrand (plural superbrands)

1. An extremely popular brand.
   • 2007 February 17, Michael Yaki, “The Jingoism 500”, in New York Times‎^[1]:

     But Nascar has become a global superbrand, still undeniably American yet ubiquitous enough for the world’s best — not just auto manufacturers, but racers like Juan Montoya, the Colombian who has dominated Formula 1 — to want to test its drivers and its superspeedways.

Synonyms

• megabrand