streambait
Appearance
English
[edit]Etymology
[edit]From stream + -bait, modeled on clickbait.
Noun
[edit]streambait (countable and uncountable, plural streambaits)
- (Internet, uncommon) Streaming content, especially music, primarily created for the sake of optimizing user engagement.
- 2025, Liz Pelly, Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist, 1st edition, New York: Atria Books, →ISBN:
- The rise of short-form video as a vessel for music discovery brought the logic of streambait to a new extreme. It was no longer about grabbing the listener in the first thirty seconds, but the first three-to-five seconds.