social commerce

English

Noun

social commerce (uncountable)

1. (social media, business) A subset of electronic commerce that involves social media and user contributions to assist online buying and selling of products and services.

   a social commerce network

   • 2011 November 29, Adam Werbach, “How a classic model of social commerce can teach the world how to save”, in The Guardian‎^[1]:

     Slums like Dharavi are reintroducing this classic model of social commerce at an entirely new scale. Members of savings groups build assets individually and collectively, forming relationships of trust with their neighbors in the process.

   • 2012, Paul Marsden, Paul Chaney, The Social Commerce Handbook, McGraw Hill Professional, →ISBN, page x:

     Social commerce is about using social media as “transactional media” to complete sales transactions, but in some of the most innovative cases of social commerce, no money changes hands.

   • 2021 October 2, John Herrman, “Will TikTok Make You Buy It?”, in The New York Times‎^[2], →ISSN:

     Social media companies have been chasing the dream of “social commerce” for years, ramping up advertising and nudging their users toward buying and selling in hopes of getting a piece of the internet’s other most profitable business.

Further reading

• social commerce on Wikipedia.Wikipedia