shwopping
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English
[edit]Etymology
[edit]Noun
[edit]shwopping (uncountable)
- (retail) The practice of taking old items to a shop to be donated or recycled, while also buying new items.
- 2013, Nick Coad, Paul Pritchard, Leading Sustainable Innovation:
- However, perhaps the most interesting thing about shwopping was the attempt to engage the consumer. This non-product campaign incorporated a highly innovative social media strategy alongside other forms of media and PR activity.