showrooming
English
[edit]
Verb
[edit]showrooming
- present participle and gerund of showroom
Noun
[edit]showrooming (uncountable)
- gerund of showroom; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.
- Traditional retailers are devising strategies to counteract the threat from showrooming.
- 2012 September 10, Katharine Grayson, “Best Buy CEO Joly calls showrooming a 'falsehood'”, in Minneapolis-St. Paul Business Journal[1]:
- Best Buy Co. Inc. CEO Hubert Joly denied that "showrooming" is a threat to the retailer in an interview with the Star Tribune published on Sunday.