sheconomy

English

Etymology

Blend of she +‎ economy, popularized by a 2019 Morgan Stanley report titled “The Rise of the SHEconomy”.

Noun

sheconomy (countable and uncountable, plural sheconomies)

1. The trend whereby women are gaining economic power, and living increasingly consumerist lifestyles, particularly when it comes to spending on fashion, food, cars, and apartments.
   • 2013, Karen J. Pine, Simonne Gnessen, Sheconomics, Headline, →ISBN:

     In terms of Sheconomy, debt falls into three categories – the good, the bad and the just plain ugly.

   • 2017, Bradley A. Coates, Divorce with Decency, University of Hawaii Press, →ISBN, page 150:

     This seems to be primarily in response to my simply citing the proven facts that many of the key changes in modern society, and modern marriages, have come as an outgrowth of the fast-breaking "liberation" of America's women and the attendant rise of the "Sheconomy."

   • 2019 May 3, Dawn Liu, “China's $670 billion 'sheconomy' is growing like crazy”, in CNBC‎^[1]:

     A "sheconomy" is booming in China, driven by a seismic shift in younger women's spending habits.

   • [2019 August 31, Arwa Mahdawi, “All the single ladies have been an economic force for a long time – marketers are just noticing”, in The Guardian‎^[2], →ISSN:

     I also find it a little bizarre that, in 2019, we are still seeing reports with names like “Rise of the SHEconomy” which point out that investing in female-focussed brands is probably a good idea. No SHEeet Sherlock!]