reverse confusion

English

Noun

reverse confusion (usually uncountable, plural not attested)

1. (trademark law) A situation where a competitor is responsible for a younger use of a mark and by exploiting his market dominance imparts his goodwill to the mistaking buyers of the senior user and erodes the latter’s goodwill and control of it.

   Antonym: forward confusion

Usage notes

The Sleekcraft factors according to US jurisprudence assess both directions of confusion.