rebrand

English

Etymology

From re- +‎ brand.

Pronunciation

• (verb) IPA^(key): /ɹiːˈbɹænd/

• Audio (Southern England):

  (file)

• (noun) IPA^(key): /ˈɹiːbɹænd/

• Audio (Southern England):

  (file)

  • Rhymes: -ænd

Verb

rebrand (third-person singular simple present rebrands, present participle rebranding, simple past and past participle rebranded)

1. (originally marketing) To change the brand name, logo, or image of a product or company.

   Acme Co. is trying to rebrand their line of toasters under the Bewidget name.

   • 2009 October 17, Bono, “Rebranding America”, in The New York Times‎^[1], →ISSN:

     Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot.

   • 2021 June 14, Mark Landler, “Boris Johnson’s ‘Global Britain’ Makes Shaky Start at G7 Summit”, in The New York Times‎^[2], →ISSN:

     The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.

   • 2022 November 2, Paul Bigland, “New trains, old trains, and splendid scenery”, in RAIL, number 969, page 59:

     Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.

Noun

rebrand (plural rebrands)

1. A change to the brand name, logo, or image of a product or company.

   Synonym: rebranding

   Management decided it was time for a complete rebrand.

   • 2015 May 22, Jason Hartley, “Lib Dems don't need a rebrand - they need to reconnect to their existing brand”, in The Guardian‎^[3]:

     Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.

   • 2015 July 6, Lottie O'Conor, “Presenteeism over productivity: why flexible working needs a rebrand”, in The Guardian‎^[4]:

     There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.

   • 2016, “Collegiate Athletic Rebranding”, in Journal of School Public Relations, volume 37, number 2, Rowman & Littlefield, →ISBN, →ISSN, page 264:

     Before engaging in a rebrand, it is important to consider how a rebrand can and will influence loyal consumers, fans, students, and alumni.

See also

• rebadge
• reboot

Anagrams

• Bernard, bernard, barn red, Brander, brander, Bradner