proprietary eponym

English

Noun

Examples
band-aid bubble wrap kleenex ping pong Velcro

proprietary eponym (plural proprietary eponyms)

1. A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, usually without the exclusive rights to said product being lost by the parent company.

   Synonym: genericized trademark

Translations

brand name that has come into general use

• Chinese:

  Mandarin: 通用商標 / 通用商标 (tōngyòng shāngbiāo)

• Dutch: propriëtair eponiem n
• Finnish: yleisnimistynyt tavaramerkki
• French: nom de marque lexicalisé m, nom de marque générique m

See also

• antonomasia

Further reading

• Database of American Proprietary Eponyms
• generic trademark on Wikipedia.Wikipedia
• List of protected trademarks frequently used as generic terms on Wikipedia.Wikipedia