private label

English

Noun

private label (plural private labels)

1. Synonym of own brand

   Alternative form: private-label (in attributive use)

   You'd be surprised how many name brand companies produce some private label work for the big box and grocery chains.

Verb

private label (third-person singular simple present private labels, present participle (US) private labeling or (UK) private labelling, simple past and past participle (US) private labeled or (UK) private labelled)

1. (transitive, of a manufacturer or other maker) To produce (something) and apply a private label to it; to make (something) under a private label.

   Alternative form: private-label (verb)

   it was private labelled

   they private labelled it for X