price up

English

Verb

price up (third-person singular simple present prices up, present participle pricing up, simple past and past participle priced up)

1. (transitive and intransitive) To increase the price of.
   • 2007, Mainak Dhar, Brand Management 101: 101 Lessons from Real-World Marketing, →ISBN, page 107:

     Simply that when marketers think of pricing up, they need to think of themselves as Icarus. Their objectives may be noble, like improving profitability, being able to give their consumers a better product or experience, or being able to spend more on media, but when they get carried away in pricing up, like Icarus, they get burned.

   • 2008, David Stokes, Wendy Lomax, Marketing: A Brief Introduction, →ISBN:

     'Do I take advantage of the technical superiority of my new product and make good profits as quickly as possible by pricing up in the market segments that I know will pay?

   • 2014, Arthur Nersesian, Gladyss of the Hunt, →ISBN, page 20:

     "Isn't this area loaded with fleabag hotels?" “Not anymore. everything's either been zoned or priced up. Ten, fifteen years ago you could rent rooms by the trick, screw, strangle, and be out in twenty. But all the streetwalkers and car johns have moved online or up to Hunts Point."

2. (transitive) To calculate the price or cost of, especially when a number of components must be taken into account.

   The builder is coming round this afternoon to price up the job.

   • 2013, Andi Payne, The Only Way Is Up, →ISBN, page 13:

     I've priced up new bars to replace the slightly bent examples currently installed, I'll need a new stem too, about ₤50 the pair.

   • 2014, Daley James Francis, Walking Up a Slide, →ISBN:

     It was surprisingly less migraine inducing than I thought it would be, and using the travel website, ordered my visa and priced up a return trip from London Heathrow to Brisbane 365 days apart.

   • 2016, Geoffrey Wright, My Childhood Memories That Still Haunt Me, →ISBN, page 115:

     I did as he asked with an extension that had come in from Newark Road and we both priced up the job.