price point

See also: pricepoint

English

Alternative forms

• pricepoint

Noun

price point (plural price points)

1. (marketing, chiefly US) A price, viewed as one of a number of prices for related retail goods. [from 19th c.]

   Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.

   The big-box stores are selling our $120 price-point items at $99 or less.

Verb

price point (third-person singular simple present price points, present participle price pointing, simple past and past participle price pointed)

1. (marketing, chiefly US) To set price points on goods; to engage in price-lining.

See also

• price-lining