prepersuasion

English

Etymology

From pre- +‎ persuasion.

Noun

prepersuasion (uncountable)

1. The process of preparing a person to be amenable to persuasion.
   • 2003, Joan Mulholland, A Handbook of Persuasive Tactics: A Practical Language Guide:

     In this way it [humor] can be used to set up alliances and oppositions, and can act as pre-persuasion even before the central topic of a communication is begun.

   • 2015, Jeff Koob, Ad Nauseam:

     Pratkanis and Aronson identify four stratagems of influence: (1) prepersuasion: framing, setting the context; (2) source credibility: creating a favorable brand image […]

Related terms

• prepersuasive