premiumisation

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English

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Etymology

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From premium +‎ -isation.

Noun

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premiumisation (uncountable)

  1. Alternative form of premiumization
    • 2015 August 5, Rebecca Smithers, “UK tea sales fall by more than 6% over past five years”, in The Guardian‎[1]:
      Clifford said: “There has been a lot of innovation activity and premiumisation in coffee in recent years, with growth in premium formats like coffee pods and coffee beans.
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