preattention

English

Etymology

From pre- +‎ attention.

Noun

preattention (uncountable)

1. The noticing of something before attention is fully focused on it.
   • 2007, Chan Yun Yoo, Preattentive Processing of Web Advertising, page 27:

     However, to develop a comprehensive model of how Web advertising works, it is recommended to examine different levels (ie, low, medium, and high) of preattention and focal attention.

Related terms

• preattentive