mori kei

English

Etymology

From Japanese 森系(もりけい) (mori-kei, literally “forest style”).

Noun

mori kei (uncountable)

1. (aesthetic) A Japanese fashion aesthetic that celebrates forests, flowers, and other idyllic aspects of nature and rural living.
   • 2013 March, Mariam Armisen, quoting Stéphane Aurore Koné, “On Embracing Quirkiness”, in Q Zine‎^[1], number 8, page 59:

     My favourite subculture, that I eventually aspire to be a part of (both in my designs and in the way I dress) is Mori Kei.

   • 2019, The Faerie Handbook, page 130:

     Mori Girl style, or Mori Kei, developed in the late 2000s, and is of particular interest to a forest-loving fairy-minded man or woman.

   • 2023, Hermann Candahashi, Tokyo Tales: A Stranger in the Metropolis of 100 Villages‎^[2], unnumbered page:

     Inspired by the enchanting beauty of nature, Mori Kei fashion embraces flowing layers, earthy tones, and delicate floral patterns.

   • For more quotations using this term, see Citations:mori kei.

Related terms

• fairy kei
• visual kei

See also

• cottagecore (similar idyllic nature aesthetic)