midtier
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English
[edit]Alternative forms
[edit]Etymology
[edit]From mid- + tier (“level, category, rank”).
Pronunciation
[edit]- (Received Pronunciation) IPA(key): /ˈmɪdˌtɪə/
- (General American) IPA(key): /ˈmɪdˌtɪɚ/
Adjective
[edit]midtier (not comparable)
- (business) Of medium size and importance.
- Synonyms: midlevel, mid-range; middle-end (nonstandard)
- Hyponym: midmarket
- Coordinate terms: top-tier, bottom-tier; top-shelf, bottom-shelf; high-end, low-end
- Our new marketing strategy targets midtier businesses.