marketeering

English

Etymology

From marketeer +‎ -ing.

Noun

marketeering (uncountable)

1. Marketing, especially when designed to mislead; false advertising.
   • 1970, Robert Hunter, chapter 17, in The Enemies of Anarchy‎^[1], New York: Viking, published 1973, pages 143–144:

     Of course, there is nothing new about public relations firms being hired to merchandise candidates for public office, but the similarity of techniques between electioneering and marketeering is not always appreciated.

   • 1987, Todd Gitlin, chapter 6, in The Sixties: Years of Hope, Days of Rage‎^[2], New York: Bantam, page 164:

     Inspired by the solidarity of the resisting oppressed, they convince themselves that simplicity is the cultural soil from which a new society, purged of marketeering impersonality and trivial excess, grows.

   • 2017 December 9, Tom Parker Bowles, “That’s using your noodle”, in Daily Mail:

     […] there’s too much mildly evangelical marketeering mumbo-jumbo about dishes that ‘don’t just look amazing and taste delicious, but are packed with important nutrients that can help you feel and look beautiful too’.

Related terms

• black marketeering
• free marketeering